Starting Your YouTube Channel: The Importance of Research and Effective Techniques
January 18th, 2025 at 8:36 PM
How To TutorialsIn this podcast episode of Videogeek Squad Reviews titled "How To Start A YouTube Channel With Research," Marcellus, a seasoned YouTuber, discusses the foundational elements of starting a YouTube channel. He emphasizes the importance of approaching a YouTube channel from a business perspective for those who intend to make a profit. Recognizing the common initial approach of creating simple videos on cell phones, Marcellus points out the need for a strategic plan when starting or reviving a YouTube channel.
Marcellus stresses that proper initial research is a crucial step before creating a YouTube channel. He explains that if you have already created content on a channel that isn't performing well, it might be best to start a new channel. The research process involves exploring YouTube to identify existing channels in your niche, which can help determine the demand and competition for similar content.
One technique Marcellus advises is to use YouTube's filter function to specifically search for channels in the desired niche. For instance, starting with a general search term and then narrowing it down using relevant keywords and channels can yield beneficial insights.
He also explains that for a niche with few existing channels, it could indicate either a unique opportunity or a lack of audience interest.
Furthermore, Marcellus provides guidance on finding comparable channels with which to benchmark one's progress.
He advises targeting channels with growing momentum but not a massive following, as these can serve as reasonable competition for new content creators. Building channel authority by learning from these channels can be a strategic approach to gradually increasing your reach and following.
Finally, Marcellus reminds listeners of the comprehensive course he offers: the YouTube Roundtable. This course aims to further educate users on channel ranking and monetization techniques, providing access to exclusive content and a private chat for personalized guidance.
Key Points:
Approach YouTube with a business mindset
If the goal is to earn money.
Conduct thorough research
Before launching a channel to understand competition and audience demand.
Utilize YouTube's filter feature
To pinpoint channels in your specific niche.
Identify comparable channels
To track and learn from, particularly those experiencing growth.
Consider enrolling in educational courses
Like Marcellus’s YouTube roundtable to gain comprehensive insights and personal guidance.